It was 2:30am on a Thursday night/Friday morning and I was lost down a YouTube rabbit hole, unable to sleep. I came across the below video and was STUNNED.

I spent the next hour vigorously watching EVERY SINGLE video available for 20 year-old artist, Joy Crookes. Taken aback by her unique vocals that seem like a crossover of Amy Winehouse, Adele, & Jorja Smith, matched with an unwavering confidence and beauty is why Joy Crookes is on my radar for Artists On The Rise.

fFrom Joy Crookes’ Facebook page

Lyrics ooze effortlessly from her lips and the jazz & R&B influence is a refreshing sound to the 2019 music landscape. There’s maturity and comedy in her lyrics which only make this South London native more intriguing. She’s really quite hypnotizing.

Her second EP, Reminiscence EP, dropped May 31st this year and she hasn’t slowed down since. Dropping music videos, fashion collaborations, touring in London and making splashes on stages at festivals like Lattitude and Glastonbury, this is only the start of an amazing journey for Joy.

Looking forward to seeing her take over the world next. Mark my words. In the meantime… patiently waiting for a tour date in Texas 🙂

More from Joy Crookes:

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